A Sales Strategy is a plan by a business or individual on how to go about selling products and services and increasing profits

Sales strategies differ by industry, but no matter what you sell, you need to determine your target market, how to go about selling and promoting your products, understand what has worked for opposing companies and perhaps even integrate it into your own sales strategy

For instance, it would be unwise for a company that sells baby dolls to advertise its products in men’s fashion magazines etc

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